Capcom Reveals It Will Use Generative AI in Game Dev for Effiency, but Not Final Assets

More and more game studios are leaning into generative AI as a solution to speed up their game development workflows, with some using the tech in early development—as was supposedly the case with Crimson Desert recently—while others openly use generative AI for final game content. Capcom recently revealed in an investor briefing that it falls into the former camp, not the latter, claiming that the studio uses generative AI for in-game content, but that is experimenting with the tech in order to find ways to use it in a variety of fields in order to speed up game development.

“Our company will not implement the materials generated by our AI into game content. However, we plan to actively utilize this technology to improve efficiency and productivity in the game development process. Therefore, we are currently exploring ways to use it in various areas, such as graphics, sound, and programming.” This is the same approach we have seen a handful of game developers use. Take-Two Interactive’s CEO, for instance, recently mentioned that the company was “already seeing instances where generative AI tools are driving costs and time efficiencies,” despite being adamant that no generative AI was being used in the creation of its game content. Capcom’s approach seems to be similar to that of Sandbox Interactive and Pearl Abyss, both of which used AI-generated in-game assets during early development with the intention of replacing those assets before the game’s release, albeit with varying degrees of success.