Xbox CEO Fuels Fire of Cheaper Game Pass Tier, Says it “Has Become Too Expensive”

Since the new Xbox CEO, Asha Sharma, took up her new position, she has signalled a number of changes coming to Microsoft’s gaming division, including ditching the maligned “This Is an Xbox” campaign, and, while she hasn’t said it in so many words, it seems as though her next steps will include introducing a new, cheaper Xbox Game Pass subscription. This is according to an internal memo from Sharma to her team, seen by

osof]The Verge, that says that “Short term, Game Pass has become too expensive for players, so we need a better value equation. Long term, we will evolve Game Pass into a more flexible system which will take time to test and learn around.”

This isn’t the first time we’ve seen mention of a cheaper Xbox Game Pass subscription on the horizon. Recently, there was a separate internal document leak that suggested a new tier was coming, and even more recently, a list of first-party Xbox Game Studios games appeared in a software update with a new subscription tier associated with the games. There has also been talk of Microsoft merging Xbox Game Pass and PC Game Pass into a single subscription, which would echo Microsoft’s move towards a hybrid gaming experience, as is expected with the Xbox Helix console slated to launch around 2028.