AMD Radeon RX 9070 XT Drops Below MSRP in China

Chinese GPU distributors are now selling some AMD Radeon RX graphics cards below the MSRP set by AMD. According to Channel Gate, AMD graphics cards in China are currently being sold at a loss, with many channel distributors actually losing money on some Radeon models. For example, the entry-level Radeon RX 7650 GRE, which has an MSRP of 2,099 RMB ($308), is now being sold for about 1,740 RMB ($256), including sales tax. This represents a 17% decrease compared to the MSRP, making it an attractive price point for buyers, but not so much for sellers who have a stockpile of these graphics cards. Moving on to the more recent RDNA 4 generation, the Radeon RX 9060 XT 8 GB edition has an MSRP of 2,499 RMB ($367) but is now being sold at 2,250 RMB ($330). This is another drop of 10% compared to the MSRP, offering gamers a better deal.

The smallest difference is seen with AMD’s top RDNA 4 GPU, the Radeon RX 9070 XT. This model has an MSRP of 4,999 RMB ($735) in China but is now trading at a slight discount of less than one percentage point at 4,950 RMB ($727). While this may not seem significant, it indicates that the card is finally trading at prices that AMD encouraged its board partners to adopt for the latest RDNA 4 family. However, these changes are only now starting to appear in China.

A couple of weeks ago, we reported that RDNA 4-based Radeon RX 9070 and RX 9070 XT graphics cards were finally selling below MSRP in Germany. However, this trend wasn’t consistent worldwide, and Germany was the only market with sale prices lower than MSRP. Now that the situation has expanded to China, we wonder if the rest of the Western world will also see some price corrections. For example, finding a GPU at MSRP in any European country or the United States is nearly impossible, so we look forward to better supply and lower pricing.