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The consciousness mirage in AI design

We know it’s not human. We feel heard anyway. What mind attribution does to your users, and why it’s now a UX design dial.
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What 32 design leaders do when told to move faster | by Kai Wong | Jul, 2026
The Greeks knew the answer to this problem, 2300 years ago
When design becomes the organisation, and AI becomes the design
What happens when the entity that designs everything is itself being designed by machines?











