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Stellar Blade 2 Dev Switches Strategy for Souls-Like Sequel, Cross-Platform Launch Likely

Specifically, ShiftUp has confirmed that it will likely be self-publishing Stellar Blade 2, and the Korean game studio is also suggesting that it will shift to a multiplatform launch, instead of the previous timed PS5 exclusive, with the goal of reaching “a broad global audience from day one.” It was revealed in previous hints from the game studio that it would be catering much of the Stellar Blade 2 experience to Chinese players, going so far as to use locations in real-world China for the game’s setting. This shift to a cross-platform launch could be part of the same strategy that motivated the studio’s push into China. It’s not yet clear exactly which platforms will be on the Stellar Blade 2 launch roster, but it’s almost guaranteed that the game will launch on PC, PS5, and Xbox Series consoles. The full quote from ShiftUp regarding the launch plans follows.
Development of the next Stellar Blade title is progressing smoothly, on track to meet our targeted quality standards. Notably, starting with this next title, Shift Up will transition to a first-party service model. This will allow us to lead marketing strategies that fully reflect the distinctive identity of the Stellar Blade IP, and we expect to communicate the unique appeal of its universe to players more directly and effectively. Building on the strong fandom and evergreen IP status established by the first Stellar Blade, we are formulating an optimal go-to-market strategy designed to maximize sales and reach a broad global audience from day one.











