Blog
Video: Building Blocks for Analog and Embedded Innovation
In this Video QuickChat, Alix Paultre, Editor at Large for Electronic Design, speaks with Mayrim Verdejo, Product Line Manager – High-Voltage Amplifiers for Texas Instruments (TI). Alix and Mayrim discuss how embedded designs are becoming more complex while engineers face shorter development cycles and greater pressure to add functionality.
Mayrim notes that trusted, general-purpose components for power, sensing, signal conditioning, control, and timing provide the dependable foundation engineers need to focus on differentiated innovation. She identifies autonomous vehicles, edge AI, medical equipment, and data centers as drivers of demand, while stressing that reliable fundamental functions remain essential.
Designers must balance performance, cost, design time, availability, supply-chain reliability, and long-term quality. Verdejo says TI differentiates through its broad analog and embedded portfolio, design tools and application support, pin-compatible alternatives, rigorous qualification, and long-term product availability. She closes by encouraging engineers to revisit older designs and consider TI’s newer general-purpose and application-specific offerings.
Listen to the Podcast.
Read the Ask the Expert article.
To learn more about Texas Instruments’ solutions, please visit the links below:
[Product] General-Purpose Portfolio
