EW BrightSparks 2025 profile: Sakshi Madaan, Anders Electronics

In the next in our series on the latest EW BrightSparks of 2025, we profile Sakshi Madaan, a Technical Product Manager at Anders Electronics.

Achievements

Sakshi shared some of her achievements working in embedded development. These range from helping drive a major product launch into market, to working on introducing next-generation display technologies. And from securing Anders’ place as an STMicroelectronics partner to presenting technical sessions at major industry events.

For example, a major milestone was the company’s launch of DragonEYE. This is a rapid development platform designed to take customers from concept to minimum viable product in under 24 hours. The platform has already supported more than 20 projects that have progressed into mass production across medical, industrial, and IoT applications, she highlighted. And Sakshi led its successful trademarking with the IPO, securing Anders’ ownership.

“Delivering DragonEYE within just five months to coincide with Embedded World 2025 meant overcoming tight deadlines, coordinating multi-disciplinary teams, addressing supply chain risks, and ensuring compliance with ISO 9001, ISO 13485, and the Cyber Resilience Act, ” she shared.

“This required agile ways of working, parallel development sprints, and early alignment across vendors. Turning external scepticism into customer confidence was another challenge, which I tackled through live demonstrations and early adopter case studies that proved the solution’s reliability.”

She has also been involved with Anders’ broader technology roadmap. For example, the introduction of zero-power display technologies such as e-paper and cholesteric displays. And integrating quantum dot enhancement films (QDEF) into display modules to deliver higher brightness and energy efficiency.

And also launching higher lifetime PMOLEDs, and developing smart displays with integrated controllers and software tools.

Beyond technology, Sakshi spearheaded Anders’ successful entry into the STMicroelectronics Authorized Partner Program.

“Securing this partnership required rigorous technical validation and alignment, but the results were immediate and tangible,” she told us. “Within six months, inbound enquiries rose significantly and international revenues grew, particularly in high-growth markets such as medical devices, industrial IoT, and automotive human-machine interfaces.

Also, at Embedded World 2025, Sakshi delivered a technical session Mastering the Art of Microcontroller Selection for IoT & Edge Computing. This provided engineers with practical frameworks for choosing between leading ecosystems.

She also joined the Women4EW panel, where she spoke about collaboration, mentorship, and the importance of representation in engineering.

“These contributions are especially important to me. I want to ensure that women and underrepresented voices see a place for themselves in our industry. Within Anders, this visibility has already inspired change, with a 20% rise in female applicants for technical roles this year.”

Internally, Sakshi says she has focused on strengthening Anders’ operations and culture. For example, she streamlined processes for custom product development, improving collaboration between sales and engineering and delivering a clear uplift in revenues from bespoke projects.

She also implemented structured new product introduction processes, embedding compliance and efficiency across projects. Alongside these changes, she shared, she has prioritised mentoring junior engineers, helping them grow in capability and confidence, and ensuring we continue to build a strong, collaborative team culture.

Electronics Industry Viewpoint
Stewart Edmondson, CEO of the UK Electronics Skills Foundation (UKESF), also shared his viewpoint on Sakshi, who he described as a really focussed and driven young Engineer.

“She should be commended for leading the launch of a new product (DragonEye), her innovation and for her wider work ensuring Anders’ became an STMicro partner.”

Community engagement

In terms of STEM activity (i.e. blogging, mentoring, volunteering or STEM activity), Sakshi told us that engineering, has always been about its impact on people as much as technology.

For example, alongside her work in embedded systems and product innovation at Anders, she has dedicated time to mentoring, advocacy, and STEM outreach. Whether speaking at global conferences, supporting women in engineering, and guiding young professionals, she says she has always tried to focus on making STEM more accessible, inclusive, and representative.

Her entry highlighted four areas: Speaking & Advocacy, Mentorship & Coaching, STEM Outreach & Volunteering, and Diversity

First, Sakshi explained that one of the ways she contributes is by speaking at events and using those platforms to share knowledge and inspire others.

“In 2025, I was invited to speak at Embedded World, one of the most influential global events in electronics. My talk, “Mastering the Art of Microcontroller Selection for IoT & Edge Computing,” broke down a complex subject into practical guidance, aimed not just at senior engineers but also at students and early-career professionals. I also joined the Women4EW panel, where I spoke about mentorship, collaboration, and the need for greater visibility for women in technical roles.”

“Another highlight was presenting at the Grace Hopper Celebration (GHC), the world’s largest gathering of women in technology founded by Anita Borg. My session regarding the IoT & Edge Microcontroller, combined technical insights with a clear message: women belong at the centre of technology innovation. GHC was an opportunity to empower women entering STEM fields and to show that technical leadership and advocacy for diversity go hand in hand.”

These experiences matter, she says, because visibility changes perception. “When women see other women on stage at major technical forums, it makes the idea of a career in engineering feel more possible and achievable.”

Secondly, mentoring younger engineers is something she prioritises within Anders, she told us. She supports colleagues, for example, by reviewing projects, sharing feedback, and helping them build confidence in both their technical and professional skills. She says she enjoys seeing their progress and knowing that her guidance can help them avoid obstacles she once faced.

“Beyond the company, I volunteer with women-in-tech groups and student communities, offering mentoring on CV writing, interview preparation, and career planning. Many of the people I work with come from backgrounds where they have little access to role models in technology, so these sessions are about encouragement as much as practical advice.”

Thirdly, for STEM Outreach & Volunteering, Sakshi takes part in wider outreach initiatives.

For example, she has delivered workshops on employability, innovation, and problem-solving for students. This was to help them see how STEM connects to real-world issues. They involved showing young people how technology can influence healthcare, sustainability, or transport makes it relevant and inspiring.

Also, earlier in her career, she became a British Council Teach India certified trainer. This allowed her to support employability programmes at the grassroots level. This work, she shared, shaped her belief that engineers should contribute not only to solving technical problems but also to building opportunities for others.

Additionally, she regularly shares technical insights on embedded systems and IoT on platforms such as LinkedIn and Anders’ company newsletters.

“My aim is to make engineering more approachable by simplifying technical topics in commercial sense, decision-making for engineers, students, and product managers. Writing about my experiences, successes, and even challenges allows others to learn from real-world examples.”

Finally, she told us that advocating for diversity in STEM is central to her community work. That she knows what it feels like to be the only woman in a technical room and to constantly prove her capabilities. That experience drives her to speak openly about barriers and to champion initiatives that create a fairer industry.

Panels like Women4EW and conferences like GHC have given her opportunities to address these challenges publicly, she said. At Anders, too, she has encouraged more inclusive outreach in recruitment, and she is proud this contributed to a noticeable rise in female applicants for technical roles over the past year.

“This is not just about improving statistics – it is about changing culture. A diverse industry brings broader perspectives, better collaboration, and stronger results.”

“Community engagement is a natural extension of my engineering career. Whether speaking at global conferences, mentoring the next generation, writing about industry challenges, or encouraging diversity, my goal is the same: to open doors for others and pay it forward the guidance and mentorship I have received in my career.”

Congratulations to Sakshi Madaan!