A Jewelry Boutique as Luxurious as the Gems In Store

In the heart of sunny Naples, Florida, a new flagship boutique is challenging the sterile norms of luxury retail. Designed by DS Studio—a Canadian, all-female powerhouse team of architects—the Henri Noël Jewelry Flagship is a precisely crafted study in emotionally intelligent design.

Led by principal Dina Sarhane, the design of the 2,350-square-foot space reimagines the boutique as both a retail showroom and a place of fabrication. Customers can browse finished pieces while glimpsing the process behind the jewelry. From penny round flooring to floral wallpaper, the firm leaned into maximalism, crafting an environment defined by tactile discovery.

The palette is intentionally eclectic: walnut millwork defines the main rooms, while multi-coloured tile flooring flows toward custom cabinetry of curved green marble and travertine. The entirely customized cabinetry is designed to resemble antique cabinets of curiosities, opening to reveal jewelry lit carefully by subtle lighting with sensors. Custom signage reinforces the brand’s presence, from the entrance canopy on the street to the bronze inlay within the floor. Outdoor perimeter patios wrap the boutique, providing flexible, shaded enclaves for events and private client dialogues.

While the public showroom occupies the storefront, the workroom is situated behind—connected through a series of “peekaboo” thresholds created by glass block windows and two-way mirrors. These allow customers voyeuristic glimpses of the craft in progress, as on-site jewelers are visible at work in the space the designers call “The Forge.”

The journey at Henri Noël culminates in the “Gem Den,” a private sanctuary designed for custom appointments. In this back-of-house space, vibrant colour and expressive patterns foster a more relaxed atmosphere of collaboration.

The boutique serves as a stage for the rich stories and provenance behind the craftspeople behind the unique pieces sold there, a group of international designers that founder and third-generation jeweler Vivian Warwick has curated with care. Warwick named the brand after her grandfather, Henry, to honour his 1980s legacy as a Naples jewelry store owner. At the Henri Noël flagship, the result is a retail destination where architecture acts as a bridge between a family’s tradition and a client’s future—sealed within heirlooms designed with generations in mind.

Photos by Riley Snelling and Venjhamin Reyes.

Bianca Weeko Martin is a writer and researcher weaving together architectural practice with theory and personal narrative. She is the author of the sold out Architectural Guide Manila.