Living Lab Physical AI initiative launches in London by Nebius

The lab will be built with Nvidia technologies and be located at Nebius’ R&D hub in London. And the Living Lab will be a six-month programme to equip British and European robotics startups with Nvidia AI development tools and Nebius’s AI cloud infrastructure.

Physical AI depends on large-scale simulation, synthetic data, and accelerated compute, highlights Nebius. And that most early-stage robotics companies will not be able to assemble these things on their own.

Living Lab

“Most robotics teams can build a strong model — the bottleneck is getting the simulation, synthetic data, and compute in place to take it further,” said Evan Helda, Head of Physical AI at Nebius.

“The Living Lab is built around that problem: founders get the full NVIDIA physical AI stack on Nebius AI Cloud and direct time with our engineers, so they spend time building robots, not assembling infrastructure. That proximity works both ways — working shoulder-to-shoulder with these teams sharpens how we run physical AI ourselves, and that feedback loop is exactly what we want to replicate as we bring the Lab to more cohorts and regions.”

The initiative builds a previous collaboration between the companies, creating a cloud platform for robotics and physical AI. This follows the the Nvidia Physical AI Data Factory Blueprint. And the idea is that this Physical AI Living Lab will be rolled out to other regions over time.

UK

For its part, Nvidia highlighted the UK’s position within the AI ecosystem

“The UK has world-class robotics and AI research, but there’s still a real gap between that innovation and scaled, market-ready solutions in physical AI,” said Anthony Hills, Director, UK&I, NVIDIA. “This lab is about closing that gap by giving UK founders affordable access to the first two computers physical AI needs most: cloud-scale training on Nebius and NVIDIA’s full simulation and synthetic data stack, including Cosmos and Isaac, running on NVIDIA RTX PRO GPUs.”

“By removing the compute and tooling barriers that usually slow robotics companies down, we’re giving UK startups a clear path from promising prototype to deployed systems that can move the needle for the UK economy and society.”

The headquarters of Nebius are in Amsterdam. And it has offices and R&D hubs in London, Paris, Belgrade, and Mäntsälä in Finland.