ASUS Plans 30% PC Price Increase in Taiwan, Other OEMs to Follow

PC pricing in Taiwan may see a significant increase next quarter, as ASUS Joint Technology Systems Division General Manager Yi-Hsiang Liao has announced a planned 30% price hike across the company’s entire product line. He explains that the extremely high costs of DRAM and SSD storage, combined with a shortage of CPUs, are driving this increase. ASUS also claims that this issue is not limited to their company, as every Taiwanese PC maker will face similar challenges. Reportedly, ASUS did not comment on whether the price increase will affect overseas markets or remain exclusive to Taiwan. However, it seems likely that rising component costs in Taiwan will also impact Western markets, which have already experienced significant price increases in recent months.

UDN, Machine TranslatedYesterday, ASUS, in partnership with Qualcomm, held a press conference for its new Zenbook A16 laptop. During an interview, Liao Yi-hsiang, General Manager of ASUS United Technology Systems Business, revealed that ASUS has confirmed that PC prices in Taiwan will increase by 25% to 30% or more in the second quarter, with varying increases across different models.

Additionally, the ASUS general manager highlights the example of a standard 32 GB memory module, which cost about 3,000 Yuan last year and is now priced closer to 20,000 Yuan. This represents a significant multifold increase that has occurred in the meantime, prompting OEMs to adjust pricing accordingly. Despite the price increase, Liao Yi-Hsiang predicts that ASUS PC sales in Taiwan will consequently increase by an impressive 10% year-over-year for 2026. The average selling price has already grown by about 15% in the first quarter of 2026, and it is expected to increase by 30% for the rest of 2026 compared to the average selling price in 2025.